Hotel Hello Plovdiv

The project involves a comprehensive transformation of the vision and branding of a well-known hotel in Plovdiv, formerly known as Hotel Nord. Located in a key area near the International Fair, the building’s redesign aims to enhance both its aesthetic appeal and functionality.

The neighborhood is characterized by solid facades facing the streets and inner courtyards at the back of the properties. Previously, the hotel’s inner courtyard was enclosed by a solid roof, creating a low-ceilinged dining area that lacked natural light. One of the initial design decisions was to restore the spaciousness of this courtyard by replacing the solid roof with glass, allowing natural light to flood the space.

The project also features a complete redesign of the facade, while preserving its original geometry. The existing facade, which was a combination of plaster and aluminum decorative elements, has been simplified and reimagined to emphasize its original composition. The white color lightens the building’s heavy appearance – dominated by solid walls over glazing – and makes it stand out in the neighborhood. Vertical aluminum profiles add depth and dynamism to the facade, breaking its monotony. Additionally, it is planned to include openwork hinged panels in front of the windows to filter light into the interior and enhance the facade’s dynamic composition.

Inside, the design draws inspiration from the timeless architecture of ancient Plovdiv. The primary materials are light, natural, and reminiscent of the stone and wood used in Roman architecture. Light shades and a dominant white color help visually expand the spaces, creating a calm and relaxing atmosphere throughout the hotel.

Year

2024

Location

Plovdiv, Bulgaria

Type

Private commission

Phases

Pre-design, Schematic Design, Design Development, Construction documents, Interior Design

Photography

Simple Architecture

Date

Category